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This page contains a listing of print resources for marketing available at BGSU Jerome Library (BGSU call numbers in red).
The resources are grouped into one of the following four categories (click on the category title to jump to that section):
Selected Internet Marketing Books
Aids, Dictionaries and Guides
Statistical Sources
Economic Censuses
Selected Internet Marketing Books
(To locate additional books in the BGSU or OhioLINK catalogs, do a SUBJECT search for Internet Marketing.)
Creating the Virtual Store : Taking your Web Site from Browsing to Buying. Includes chapters on "Getting to know your virtual customers" and "Advertising and promoting your virtual store." Main Lib-1st Floor HF5429 .Y47 1997
Cybermarketing : Your Interactive Marketing Consultant. Section one of this book is titled "Marketing Strategies in the Interactive Age." Main Lib-1st Floor HF5415.1264 .C95 1997
Electronic Marketing. A comprehensive reference of electronic marketing techniques for reaching a broader market. Main Lib-1st Floor HF5415.1265 .K66 1997
Essential Business Tactics for the Net. Part II: Integrating the Internet into your Marketing. Main Lib-1st Floor HD30.37 .C37 1998
The Internet Advertising Report. Describes the trends, the terminology, and the outlook for Internet-based advertising. MAIN REF REF HF6146.I58 M44 1997
The Internet Marketing Plan. Main Lib-1st Floor HF5415.1265 .B39 1997
The Internet Publicity Guide : How to Maximize your Marketing and Promotion in Cyberspace. For businesses and individuals who want to publicize, market, and promote products or themselves. Main Lib-1st Floor HF6146.I58 S54 1997
Internet World Guide to One-to-One Web Marketing. Main Lib-1st Floor HF5415.1265 .A418 1998
Marketing on the Internet. Discusses the use of the WWW to promote organizations or to advertise and market products. Main Lib-1st Floor HF6146.I58 E44 1997
Net Gain : Expanding Markets throughVirtual Communities. Main Lib-1st Floor HF5415.1265 .H34 1997
Net Income : Cut Costs, Boost Profits, and Enhance Operations Online. Main Lib-1st Floor HF5415.126 .B62 1997State of the Net : The New Frontier. "A revealing look at who's using it and why." MAIN REF REF HF5415.1265 .C58 1998
Webonomics : Nine Essential Principles for Growing your Business on the World Wide Web. Main Lib-1st Floor HF5415.1265 .S384 1997
Aids, Dictionaries and Guides
AMA Marketing Encyclopedia: Issues and Trends Shaping the Future. 1995. REF HF 5415 .M2982
Dictionary Of Marketing and Advertising. 1995. REF HF 5415 .R577
Dictionary Of Marketing Terms. 1994. REF HF 5803 .I46
Field Guide To Marketing: A Glossary Of Essential Tools And Concepts For Today's Manager.1994. REF HF 5415 .H5257
The Green Book. Annual. International listing of marketing research firms and services. REF HF 5415.2 .G47
MRA Blue Book. 1992. Directory of available services and facilities of market research companies and suppliers of related services in U.S. and Canada. Arranged geographically. REF HF 5415.2.M3557
Statistical Sources
American Statistics Index. 1974 to present. Indexes publications containing statistics from all branches and agencies of the federal government. Covers many topics including health, education, the economy, etc. Index Area Z 7554.U5 A46
Commercial Atlas and Marketing Guide. 1996. REF G 1019 .R22
Demographics USA. Annual. Large annual volumes compiling statistics on sales, marketing, advertising, and income, all geographically by state, county and metro area. REF HF 5415.2 .S94x
Gallup Poll Monthly. Monthly periodical reporting results of Gallup opinion polls. See The Gallup Report Index which covers 1965-June 1988. REF HM 261 .A1 G34
Lifestyle Market Analyst. 1996. Gives demographic and lifestyle profiles of the U.S. population by geographic location. REF HF 5415.33.U6 L54
Local Area Personal Income. 1969-92. Gives income statistics at the state and county level. Reference Desk
Market Guide. Annual. Provides information on geographic markets for any city with a daily newspaper. REF HF 5905 .E38
Market Share Reporter, 1996. Includes SIC classification; corporate and bank market share; product, commodity, and service shares of organizations; comprehensive indexes and graphics. REF HF 5410.M351996
The Official Guide To The American Marketplace: The Real Facts About How Rich, Well-Educated, Healthy, Family-Oriented, Hard-Working, and Diverse We Are. 1995. REF HA 214 .A6
Sales and Marketing Management. Monthly. Best single source for keeping up with marketing practitioners. Periodicals Area
Sourcebook of Zip Code Demographics. Supplies data about households and businesses within a given zip code area. Reference Desk -- older copies at REF HA 203 .S66
Statistical Reference Index. 1980 to present. Indexes statistical publications of trade associations, research centers commercial publishers, businesses and state governments. Many of the publications referenced 1988-1996 are available in our SRI Microfiche Collection at the Periodicals/Microforms Desk. Index Area Z 7554.U5 S73
Study of Media and Markets. (Simmons) 1992. Provides demographic, psychographic, and media audience information at the national level. REF HF 5415.3.S78
Simmons: The Kid Study, 1994. Available at REF HF 5415.3 .K5.
Economic Censuses
Ohio Census of Manufactures, Reference Desk
Ohio Census of Retail Trade, Reference Desk
Ohio Census of Wholesale Trade, Reference Desk
Ohio Census of Service Industries, Reference Desk
U.S. Census of Retail Trade, Ref Gov Doc C 3.255/2
U.S. Census of Housing, Gov Doc C 3.224/3
U.S. Census of Manufactures: Industry Series, Gov Doc C 3.24/4
U.S. Census of Population, Gov Doc C 3.233/9
U.S. Census of Service Industries, Gov Doc C 3.257/2
U.S. Census of Transportation, Gov Doc C 3.233/5
U.S. Census of Wholesale Trade, Ref Gov Doc C 3.256/2