last updated 1/10/02

 

Introduction/Home Page

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The Internet's impact on:
Research

The Internet's impact on:

The Marketing Mix:

Product
Place
Promotion
Price

MOTI course outlines:

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The purpose of this Marketing On The Internet (MOTI) Web site is to provide an overview of the dramatic way that the Internet is impacting all aspects of marketing.

MOTI activities are organized according to the five categories outlined in the table below. These categories represent the full scope of marketing as the discipline is most commonly defined.

How marketers
research and gather
information about
customers:

 


 How marketers make strategic decisions about each of the four elements of the marketing mix:





The MOTI Web site is designed to be a supplement to relevant college-level marketing courses offered by OhioLINK institutions. Outlines/syllabi for these courses can be accessed from the left column.