On-Going Business Profile

Requirement One (60 points)

A.  You are required to a write paper, at least 3 pages long, on the corporation you have chosen.  The first part can be described as a biographical sketch.  Besides providing yoru company's history, your sketch must include the location of the headquarters, name of the CEO/president, number of employees, location of operations, and a description of the major services/products your company provides to others.

B. A second section of the paper is a review of two recent magazine and/or newspaper articles regarding problems and/or challendges the compnay you are profiling is facing.  The articles should be at least 4 paragraphs long and should discuss a matter that impacts the entire company.

Do Not Use New Product Reviews
Do Not Use Press Releases or any Document Created by the Company
Do Not Use Web Sites that are Not Publications

DO USE SOURCES FOUND THROUGH ABI/INFORM

Write a summary of each of these articles.  Include in your paper your opinion as to how your company should react to the problems and/or challenges addressed by the articles.  You must include copies of the articles you have used.

Requirement Two (40 points)

You are to make a presentation to the class, not less than four or greater than seven minutes long, in which you are to give an overview of your company including a discussion of the current issues it is facing.  You may use note cards but you are not permitted to read your presentation.  Business attire is mandatory.  The date of your presentation will be assigned.
 


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Last updated March 30, 2000